August 16 2012
To have success on social media, you either need to be relevant or entertaining – or both.
Those aspects – sharing quality content, providing relevant information and tips, and having interaction with fans -- will determine whether or not social media will work for you. It will bring in customers to your website where they can be converted into sales.
While that should be the foundation for your social efforts, there are also a ton of social tools that will save you time and help you get the most out of social media. Below is a very big list of tools and resources to use. Some are free, some are not. You won’t need to use them all, but try a few to see what works for you.
Social Media Guides
Blogs and Resources to Follow
Tools that promote blog posts and articles across the Web.
- HootSuite and TweetDeck -- Update multiple social accounts in one click. You can use it to schedule updates, track results and collaborate.
- Repost.Us -- Your content can be instantly syndicated to another publisher, blogger or website with a few clicks and no prior business relationship—24 hours a day, 7 days a week.
- Onlywire -- With the click of one button you can submit your content to 26 social media sites. Includes analytics. Pro plan starts at $10 a month for 1,000 submissions.
- Bit.ly -- Share your blog content across social networks with this free web-based app. Bit.ly shortens, shares and tracks your links. Chrome extension available.
- NewsTex -- Allows you to share your blog or online video content. Contact NewsText for pricing information.
- Dlvr.it -- Automatically feed your blog content (or any RSS feed you create/curate) to Twitter, Facebook, LinkedIn and other social networks. Includes analytics.
- Timely.is and BufferApp -- Use these to schedule posts at the time that is convenient for you or your audience.
- Dizzle -- Use this to get more likes, tweets and other social shares
These tools help you monitor what’s being said online about your brand, company or social profiles.
Forming Ideas for Sharing Content
- Twitter Search-- Perfect for identifying trending topics, popular ideas and developing concepts.
- Curate.me offers daily newsletters with relevant articles. Good source to use for finding interesting articles to post on your social profiles.
- Evernote -- Use this free app to jot down notes, capture ideas online and access this information from anywhere. Evernote works with nearly every computer, phone and mobile device.
- Freemind and Mindmeister -- Mindmapping is a brainstorming tool designed to help you chase multiple angles to any given idea. You basically build a web of interconnected ideas.
- Google Insights for Search -- Uncover and compare search volume patterns across specific regions, categories, time frames and other Google properties.
- Skype -- Free voice and video calls, instant messaging, unlimited file sharing and much more. Free software application you download to your computer.
- Ecamm Call Recorder -- Allows you to turn your voice and video calls on Skype into QuickTime movies. This Skype add-on is completely free, but it’s for Mac users only.
- Qrait -- Free Web-based software allows you to collect online media about a single topic in a neat, clean interface. Once you’re curated all the information you can then share or embed in your blog.
- Flickr/Creative Commons -- Search through the work of users who’ve chosen to share their photographs, images and illustrations under different types of licenses. Free.
- iStockphoto -- Another source for royalty-free images and illustrations. You buy stock with credits, which cost $0.95 each.
- Curate.Us -- Create visually compelling clips and quotes of web content that are easily embedded in blog posts, email, forums and websites. Includes built-in attribution, backlinks and tracking. Free.
- Simple Note -- Keep notes on the web, your mobile device, and your computer. Find notes quickly with instant searching and simple tags. Share a list, post some instructions or publish your thoughts.
These tools will help you know how what your visitors are doing, and what types of social activities are turning a profit. The pros are data driven. These tools will help you be like the pros.
- Google Analytics, Google Website Optimizer, Google Webmaster Tools – Google’s tools helps you see trends, increase conversion, and eliminate guesswork.
- Yahoo! Web Analytics – Similar robust tools comparable to Google Analytics.
- Mint -- Self-hosted website analytics. Simple interface with robust metrics on visits, referrers, popular pages and searches.
- Feedburner -- Online tool that manages your blog feeds and analyzes results.
- Raven Internet Marketing Tools (which is also the resource I used to gather much of these tools) -- Raven combines Twitter, Facebook and other social media analytics with Google Analytics in one platform. You can see which content, distributed where, is driving the most people and engagement to your site.
- PostRank Analytics -- Engagement and conversations are happening offline. With PostRank you can track, measure and analyze these conversations.
Social Media Advertising Tools
Advertising on social media on your own will waste a lot of time. But with hundreds of millions of people spending many hours on these sites, putting some money here will likely pay off. Here are a few tools that can make it easier for you to manage social advertisements:
- Alchemy -- One of the first social advertising platforms. With a license you get a 14-day trial. After that, you pay 2-5% of your media spend.
- AdParlor -- Pricing models include install, cost per acquisition, and cost per Fan
- Clickable -- Manages massive Facebook advertising campaigns.
- Marin Software -- Basic package starts at a minimum $499/month spend, of which Marin gets 5%. With that you get audience segmentation, targeting, image library, creative rotation and engagement tracking.
- LinkedIn DirectAds -- DirectAds allows you to target over 90 million professionals, including all C-levels at the Fortune 500. Ads are your typical short text with image and you can get started for $10.
- YouTube Video Targeting Tool -- As the second most used search engine, and online video advertising revenue expected to hit 5.7 billion by 2014, YouTube presents a huge opportunity. Create ads to appear beside or in videos.
- StumbleUpon Paid Discovery -- With millions of “stumbles” a day, StumbleUpon offers Paid Discovery for brands to have their content integrated into the stream of sites that users stumble to, based on their interests. Advertisers can target by interest, location and demographics. From $.05 to $.25per visitor.
- Twitter Promoted -- There are several Twitter advertising platforms now: promoted tweets – tweets labeled as promoted and broadcast to a larger audience, promoted trends, which appear at the top of the Trending Topics list on Twitter, and promoted accounts, in which Twitter suggests accounts that users don’t currently follow.
- Reddit Ads -- Reddit allows brands to buy space in the sponsored links section of the social news website.