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    Nature's Sunshine Products

    About Us LOTBS

     

     

    50+ Years Pursuing Brighter Living.

    It started with one powerfully potent plant and one curious mind.

    In 1972, Gene Hughes began taking powdered capsicum to support his digestive health, but there was just one problem: swallowing spoonfuls of cayenne pepper was anything but pleasant.

    Searching for a better way to take his herbs, his wife, Kristine, came upon an inspired solution: Put herbs in capsules.

    Simple today, it was revolutionary then.

    As the first to encapsulate herbs, Gene and Kristine helped make nature’s power easier for people everywhere to experience and became pioneers of the modern supplement industry.

    More than 50 years later, that same curiosity drives us. We continue to explore what nature makes possible—and how our science and expertise can make it better—in pursuit of brighter, healthier lives.


    1972

    The Hughes family pioneers herbal encapsulation, beginning with capsicum, better known as cayenne pepper.


    1974

    Quality Assurance Department officially opens, establishing purity & potency as cornerstones to everything we produce.


    1978

    IPO launches “NATR” onto the NASDAQ stock exchange, where it still trades today.


    1979-1981

    Distribution expands overseas, beginning across the South Pacific. Today, Nature’s Sunshine products are available in more than 40 countries!


    1985

    Our in-house manufacturing facility triples in size to meet growing demand & an expanding product portfolio.


    2015

    The Hughes Center for Research & Innovation opens, bringing advanced research, clinical work and product development laboratories together under one roof.


    2023-24

    Manufacturing facility becomes 100% solar-powered and earns TRUE Zero-Waste Gold certification.


    2025 & Beyond

    More than 50 years after encapsulating our first herb, we’re still exploring what’s possible when nature and science work together—from innovative formulas like Brain Edge and Marine Glo to the next generation of whole-person wellness. And we’re just getting started!

    We Source from the Purest Plants in the World

    Nature knows where its ingredients grow best, so that’s where we go.

    From the nutrient-rich soil of the Amazon to the extreme conditions of the Tibetan Plateau, we source our ingredients where they naturally thrive. Because better ingredients create better possibilities for body + mind.

     

     

    Yerba Mate

     

    Tibetan Beets

     

    Cascara Sagrada

    850

     

    Raw Ingredients

    300

     

    Unique Botanicals

    170

     

    Suppliers

    30

     

    Countries

    Nature’s Starts It. We Make the Most of It

    Nature truly is brilliant. Our job is to honor what nature provides, using science, expertise and uncompromising quality to help it do more.

    Our crafting facilities and practices have earned the following certifications, validating our unwavering commitment to product purity and overall quality:

    certification badges

    certification badges

    Our Curiosity Keeps Us Moving Forward

    For over 50 years, we’ve never stopped asking how we can make natural wellness better.

    Using validated testing methods and advanced technologies, our experts study what nature gives us, refine it with science and ensure purity and potency to turn powerful ingredients into potent products you can trust.

     

    Our Partnerships

    In our efforts to promote responsible sourcing, education, and supplier engagement in our industry, we are participating members of a number of trade associations and sustainability-rated organizations.

    Logos representing our partnerships with the American Herbal Products Association, American Botanical Council, Sustainable Herbs Initiative, Utah Sustainable Business Coalition, and Utah Clean Air Partnership.

    Caring for What Takes Care of Us.

    From sun to sea to mountainside and more, nature gives us a lot; and we believe in giving back.

    Through responsible sourcing and a 100% solar-powered manufacturing facility and beyond, we’re working to reduce our environmental impact and protect the resources that make everything we do possible.

    Explore our latest Impact Report to see how we’re continuing to create a brighter way forward for people and planet.

     

    2025 IMPACT REPORT

     

     

    A Little Sunshine for Your Inbox

    Wellness tips. Product knowledge. Special offers. Fresh inspiration for feeling better in body + mind.

     

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    Help Others Discover the Bright Side

    Turn your passion for wellness into something bigger by helping people find a brighter approach to feeling their best, all while building something meaningful of your own.

     

    LEARN MORE

    Nature’s Sunshine: 50+ Years of Natural Health & Wellness

    Nature’s Sunshine — Live on the Bright Side

     

    Nature’s Sunshine brings nature and science together to strengthen, restore and renew body + mind. We help you feel better, live brighter and keep moving toward what matters most.

    Top Sellers

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    Nature's Sunshine chlorophyll powder detoxifying stick packs lime twist.

    Chlorophyll Stick Packs

    Inner detox, outer glow

    $29.95$34.50
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    Nature's Sunshine Probiotic Eleven bottle, 90 Capsules

    Probiotic Eleven®

    11 strains for superior gut support

    $46.45
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    Nature’s Sunshine Turmeric Curcumin  Supplement bottle for joint, gut, and immune health.

    Turmeric Curcumin

    Potent joint/gut/immune support

    $59.95
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    Nature's Sunshine Food Enzymes bottle, 120 Capsules

    Food Enzymes

    Digestive support & relief

    $35.95
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