1972
The Hughes family becomes the original herb encapsulators, starting with spicy capsicum/cayenne pepper.
1974
Quality Assurance Department officially opens, committing to guaranteed purity & potency as organizational cornerstone.
1978
IPO launches “NATR” onto the NASDAQ stock exchange, where it still trades today.
1979-1981
Distribution expands overseas, beginning across the South Pacific (Now available in more than 40 countries!)
1985
In-house manufacturing facility triples in size to meet growing demand & expanding product portfolio.
2015
The Hughes Center for Research & Innovation opens, featuring clinics and product study laboratories.
2023-24
Manufacturing facility converts to 100% powered by solar energy, and earns TRUE Zero-Waste Gold certification.
2025
We continue to redefine what’s possible in natural wellness by pioneering new herbal solutions for every aspect of your health. This year alone, we’ve tapped into Earth’s power to bring you groundbreaking supplements like Brain Edge. And there’s so much more to come!
850
Raw Ingredients
300
Unique Botanicals
170
Suppliers
30
Countries
And We Never Stop Improving
Our crafting facilities and practices have earned the following certifications, validating our unwavering commitment to product purity and overall quality:
We Continue to Pioneer Newer, Better Formulas
Every batch we craft undergoes rigorous quality testing, allowing us to guarantee the purity and potency of our supplements. As the Herbal Experts, we employ validated testing methods, using state-of-the-art equipment, for your health and peace of mind.
Our Partnerships
In our efforts to promote responsible sourcing, education, and supplier engagement in our industry, we are participating members of a number of trade associations and sustainability-rated organizations.
Earth Sustains Us, We Sustain It.
Each year, we proudly report our environmental goals and sustainability efforts, such as our 100% solar-powered manufacturing facility and our 48% reduction in greenhouse gas emissions. Read our latest Impact Report to learn more.
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If helping people Be More Earth could be a good fit for you, enjoy big perks along the way.
