What Makes Us Different?
HERBAL EXPERTISE
50+ years of health, wellness, research and care.
SUPERIOR SOURCING
Gathering ingredients from where they grow best
SUSTAINABLE CRAFTING
Independent, artisanal, solar-powered manufacturing
RIGOROUS TESTING
Quality & potency assured for each & every batch
The Idea That Changed Everything
It started with powdered capsicum, a time-honored herb that Gene Hughes hoped to use for his own digestive health. Discovering quickly that a spoonful of capsicum was neither tasty nor convenient, Gene was in need of an innovator. Naturally, he turned to his wife, Kristine. Her solution: Capsules!
It may seem simple today—filling capsules with herbs for holistic, daily use—but that kitchen table endeavor in 1972 sparked Nature's Sunshine, the first company encapsulating herbs, making the power of nature more accessible and convenient for anyone, anywhere. Together, the Hughes became pioneers of the modern supplement industry.
Our Values
NURTURING NATURAL HEALERS
Growing the community of holistic healers, naturopaths and traditional health enthusiasts
SUPPORTING FARMERS & COLLECTORS
Partnering with those who care for our planet, for the plants that help us thrive
PROTECTING NATURE
From solar-powered facilities to minimizing waste, our goals for sustainability are our guiding light
OUR BRIGHT FUTURE
With your health and our planet in mind, we aspire to become the nutritional company of the future
ELEVATING OUR PEOPLE
We champion diversity, inclusion and equity throughout our company and community
UNCOMPROMISED QUALITY
Through scrupulous sourcing, artisanal crafting, and rigorous testing, our reputation is earned with careWe Scour the Earth for the Best Ingredients
Watch the video below to learn why we source Beta vulagaris all the way from Qinghai-Tibet:
Don’t Take Our Word For It
Our crafting facilities and practices have earned the following certifications, validating our unwavering commitment to product purity and overall quality:
Carefully Crafting Excellence
From our very own solar-powered facilities, you can expect the highest-quality supplements always.
As artisans, we ensure the purity and potency of every small batch we craft, valuing your trust, your health, and our planet.
By The Numbers
100%
Solar-Powered Manufacturing Facility
ZERO
Waste-to-Landfill, US Distribution Centers
50+
Years of Manufacturing Experience
600+
Quality Control Test Capability
300+
Unique Botanicals Ethically Sourced Ongoing
100%
Quality Guarantee
Born in the Wild.
Proven in the lab.
Every batch we craft undergoes rigorous quality testing, allowing us to guarantee the purity and potency of our supplements. As the Herbal Experts, we employ validated testing methods, using state-of-the-art equipment, for your health and peace of mind.
Nature’s Sunshine maintains ISO 9001:2015 certification for quality controls, and the ISO 17025:2017 standard for quality testing. These standards set us apart in our industry.
Our Partnerships
In our efforts to promote responsible sourcing, education, and supplier engagement in our industry, we are participating members of a number of trade associations and sustainability-rated organizations.
