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    Welcome to the Team

    Ken Romanzi

    Chief Executive Officer

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    Leadership Team

    KEN ROMANZI

    KEN ROMANZI

     

    Chief Executive Officer

     

    Mr. Romanzi brings over 40 years of experience in the consumer packaged goods industry, having held senior leadership roles at highly recognized global companies. He served as President, CEO, and Board Member of B&G Foods from 2019 to 2020 after previously serving as its EVP and COO. His earlier experience includes executive roles at Nabisco, where he led the multibillion-dollar Biscuit division and managed a 10,000-person delivery system, as well as serving as President and CEO of The Ultimate Juice Company (Naked Juice), President of Hasbro’s U.S. toys division, and COO of Global Brands at Ocean Spray, where he expanded the brand into international markets. He also led Fresh Foods at WhiteWave Foods prior to its acquisition by Danone. Most recently, Mr. Romanzi has served as an Operating Partner with Ronin Equity Partners and a Strategic Advisor for Astara Capital Partners. He holds a B.S. in Finance and Accounting from Babson College, where he continues to serve as a Trustee and Chair of the Governance Committee.

    NATHAN BROWER

    NATHAN BROWER

     

    Executive Vice President, General Counsel

     

    Mr. Brower joined Nature’s Sunshine in May 2015, and was promoted to Executive Vice President, General Counsel in December 2017. Prior to joining the company, Mr. Brower served as Associate General Counsel at LifeVantage Corporation from July 2012 until May, 2015. Prior to his internal legal counsel positions, Mr. Brower worked as an attorney at the law firms Strong & Hanni and Dorsey & Whitney, where he focused on mergers and acquisition, securities law, corporate governance and capital market transactions. Mr. Brower received a Doctor of Jurisprudence from The University of Idaho, and a B.A. in Economics from Weber State University in 1990.

    Kevin Fuller

    KEVIN FULLER

     

    Global Chief Marketing Officer

     

    Named Global Chief Marketing Officer of Nature’s Sunshine in September 2024, Kevin brings nearly three decades of global marketing experience to Nature’s Sunshine. His deep understanding of the supplement industry, combined with his experience launching products, building brands, and driving customer growth strategies, will play a pivotal role in advancing Nature’s Sunshine’s strategies.

    Kevin joined Nature’s Sunshine from Helo Health, where he served as President & Chief Marketing Officer. Prior to this, he was CEO & Chief Marketing Officer at MacuVu Macular Health. Earlier in his career, he served as Senior Vice President of Global Product & Brand for NuSkin and held key marketing roles at Pharmanex and USANA.

    Kevin holds an MBA from Brigham Young University, a B.S. in Biology from the University of Utah, and he was a member of the Kellogg school’s Executive Education Program for Digital Marketing and Innovation. An accomplished, 4-time All-American triathlete and member of the 2023 and 2025 USA World Championship Triathlon teams, Kevin is also a member of the Advisory Board of Unleash Health.

    MARTIN GONZALEZ

    MARTIN GONZALEZ

     

    Executive Vice President, Global Supply Chain Operations

     

    Martin Gonzalez joined Nature’s Sunshine as Executive Vice President of Global Supply Chain Operations in May 2022, bringing over 30 years of experience from such notable companies as Unilever, Molson Coors/SABMiller and Sara Lee. Throughout his career he has successfully led transformations to deliver both savings and growth by streamlining processes, improving operational efficiencies, and driving overall manufacturing and supply chain excellence. He came to Nature’s Sunshine from Bowery Farming where he led all farm operations, increased farm output and reduced cost of goods sold through operational excellence strategies. Prior to this, he led operations for Cerelia North America (formerly Sara Lee), after serving in numerous leadership roles at Molson Coors/SABMiller and Unilever in Canada, the US, the Netherlands, and Latin America. Mr. Gonzalez holds a Bachelor of Science degree in Electrical Engineering from the Universidad de Los Andes in Bogota, Colombia and an MBA from the Thunderbird School of Global Management in Glendale, Arizona.

    KEVIN HERBERT

    KEVIN HERBERT

     

    Executive Vice President, President North America

     

    Having joined Nature’s Sunshine as Executive Vice President, President North America in June 2023, Kevin Herbert brings over 25 years of global experience in leading transformation and growth. He has served in numerous executive and senior leadership positions for well-known companies like Samsung, Borden, Hain Celestial, White Wave Foods and Procter & Gamble where he built high-performing teams to drive business growth. Kevin joined Nature’s Sunshine from Crossmark, where he led their Natural Specialty Channel to realize significant year-over-year growth. Kevin will lead his team to drive sustainable growth, expand the company’s specialty retail and digital footprint, and build the next generation of nutritional health practitioners. He holds a Master’s Degree in Management with a concentration in Finance, Marketing and Organizational Behavior from Northwestern’s J.L. Kellogg Graduate School of Management and a Bachelor’s Degree in Business Administration of the University of Notre Dame.

    SHANE JONES

    SHANE JONES

     

    Chief Financial Officer, Executive Vice President of Finance

     

    Shane Jones was appointed as Chief Financial Officer of Nature’s Sunshine in December of 2022, bringing over 25 years of finance experience with notable companies such as Amazon, YUM! Brands, and 1-800 Contacts. Prior to joining Nature’s Sunshine, Jones most recently served as Chief Financial Officer for FullSpeed Automotive. He had previously served in Chief Financial Officer roles at West Marine, 1-800 Contacts, and Backcountry.com. Additionally, he’s held senior-level finance roles at Amazon, L Brands, and YUM! Brands. Shane has a strong background in financial planning and analysis, as well as a track record of creating high-performing teams while working collaboratively to achieve business objectives. A Utah native, Shane holds a Master of Business Administration and a Bachelor of Science in Finance from Brigham Young University.

    JON LANOY

    JON LANOY

     

    Senior Vice President of Finance

     

    Jon Lanoy was appointed Senior Vice President of Finance and Interim Chief Financial Officer in September 2022. Prior to this, Jon served as Corporate Controller for Nature’s Sunshine before being promoted to Vice President of Finance where he helped strengthen the company’s financial position and drive improvements that have put the company in position to achieve its strategic goals. Prior to joining Nature’s Sunshine, Jon was with the public accounting firm of Ernst & Young. He is a Certified Public Accountant and holds a Master of Professional Accountancy and a Bachelor of Arts degree in Accounting from Weber State University.

    DAN NORMAN

    DAN NORMAN

     

    Executive Vice President, President Asia Pacific

     

    Having joined Synergy in 2004, Dan Norman continues to be a driving force behind Synergy’s success. As President he has taken the company across the globe, introduced new products, solidified Synergy’s opportunities and expanded the Synergy family. Dan has many years of experience in the network marketing industry and has an extensive background in information technology. Throughout his career, he has opened businesses in more than two dozen countries in Asia, Europe and Latin America. He has come to love the people he meets while traveling, and he truly enjoys watching others succeed. He is a stalwart yet personable leader who is known for his ability to execute.

    DAN NORMAN

    BRYANT YATES

     

    Executive Vice President, President Europe & Latin America

     

    With a sales-driven mindset and a focus on maintaining profitability, Bryant Yates has enjoyed a remarkable career with Nature’s Sunshine since joining the company in 1999. During his tenure, he has opened markets and led significant international expansion across the globe. Through his determination and an innovative approach to the business, Bryant has been instrumental in maintaining operations throughout Russia and Europe in the face of challenging political and economic forces. Bryant has served as Executive Director of Nature’s Sunshine International, Director of International, Europe and the Middle East, and General Manager of Nature’s Sunshine Products Russia/CIS, and affiliate of the company.

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