Why Everyone’s Talking About Turmeric (and Curcumin)
February 4, 2026
At a Glance: Turmeric has supported wellness for centuries. Discover why its most active compound, curcumin, is gaining attention today, and how Nature’s Sunshine tests and sources this golden root to help your body make the most of what it naturally offers.
Turmeric isn’t a trend. It’s a rediscovery.
For generations, this vibrant root has been used to support skin, gut health, digestion, and resilience. Its power comes from curcuminoids (especially curcumin), known for bringing balance to the body.
But turmeric’s benefits do depend on how it’s grown, sourced, and prepared.
That’s why Nature’s Sunshine partners with an award-winning supplier recognized for exceptional farming practices and full supply-chain transparency. Our turmeric is cultivated on Indian farmland using Good Agricultural Practices (GAPs), is non-GMO, and has been recognized twice by the Nutrition Business Journal for ingredient excellence and sustainability.
Then we receive it, test it, encapsulate it, and test again to help ensure purity and potency, so we can guarantee what's on the label is what’s in the bottle.
Finally, it’s formulated with black pepper extract to help your body better absorb curcumin—a plant-friendly use of modern science that simply makes turmeric more usable.
Sourcing where plants thrive, respecting how they grow, harnessing science to deliver them consistently... this is what we do.
